Rich Cocuzzo

Rich Cocuzzo

Founder & President
Sales Velocity Advisors

31811 East Nine Drive Laguna Niguel, CA 92677
(949) 981-2161


  • Business Consulting & Services

    • Sales Strategy
    • Sales Process
    • Sales Leadership
    • Sales Training
    • Sales Management
    • Sales Coaching
    • Exit Planning
    • Sales Hiring

  • Irvine

  • Member

  • Mariners South County

About Me

I help build and lead high performance sales teams that deliver profitable revenue growth for my clients. I accomplish this by focusing on three high-leverage areas for Sales: People, Process and Performance.

Serving companies that range in revenue from $5M – $50M my client profile typically falls into one or more of the following categories:

* Turnaround situations where your Revenue has stalled or is in decline
* Performance issues where your Sales team is not executing to their full potential
* Business is in startup or hyper growth mode and you need to hire or scale a sales team
* Business valuation where you want to exit but the current valuation of your business is undesirable

Prior to founding Sales Velocity Advisors, I spent 30 years with FedEx in Sales and Sales Management positions. Serving as Vice President of Sales for 17 years, my leadership helped drive record revenue and profit growth for FedEx.

I was blessed to have a long and successful career at FedEx. My mission today is to put my experience and expertise to work for business owners and c-level executives. Let me serve you so that your business will grow and prosper.

About Company

Sales Velocity Advisors works with business owners and executives to optimize the performance of their sales teams. Our focus, on People, Process and Performance, helps to drive sustainable, long term, results for our clients.

Favorite Scripture

John 3:16-17 “For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life. For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him."

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